3 Tips for Maximum Social Media Optimization

When you begin using social networks and other sites to promote your business, you will need to start looking at SMO ? social media optimization. SEO, or search engine optimization, focuses on drawing attention from the search engines and getting to the top of the rankings. SMO sounds similar and indeed is somewhat similar but you will be focusing on drawing attention from the other members on the social media websites and getting popular among the largest number of these users possible. There are many things that you can do in your social media optimization campaign but here are three involving your website that are particularly crucial to your success.

The first thing to do when planning a social media optimization strategy for your website is to make your site interesting and “sticky”. People don’t share boring websites on the social media sites. They share sites that either make them laugh, show them something very useful or otherwise engage them. Creating a “sticky” website just means that your visitor will stick around for longer and come back more often. Ways of doing that include adding fresh content on a regular basis, conducting polls or surveys and anything that adds an element of interactivity with the audience. Those are the things that people want to link to so give them what they want and you’ll be rewarded.

The next thing to do on your website is to make it easy for people to share your content with their favorite social media sites. Most of the media sites offer buttons you can use like “Tweet This” so that readers can just hit that button and login to Twitter and automatically post your content. There are a number of applications, both free and paid, that can be added to your website to make this even easier. Try to give your visitors as wide a choice as possible, even if you don’t use all the social sites yourself.

The last tip that we’ll cover for maximum social media optimization on your website itself is to make it easy for your audience to connect directly with you at the sites you are trying to build a presence on. Even though we said to give them a wide choice for sharing, you are not going to be focusing on dozens of social networking sites. There just isn’t time in the day to be an active participant in too many. However, the ones that you are active in, add a widget or button that allows them to become one of your “friends” or “followers” – whatever your chosen site calls your network.

Use These Tips For Simpler Social Media Marketing

Social media is the wave of the future. It is how more and more people are communicating with each other. If you have a business, regardless of if it is a physical location or web based, you need a presence on these outlets. This article will show you how to do it successfully.

If you are considering using a consultant to assist you with your social media marketing campaign, make sure they use the sites they would recommend. If they truly believe and know how to utilize Facebook, Twitter, and others, they should have a page of their own. Do the research to verify this to be sure they are a company you want to use.

Find bloggers within your niche, and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well.

When using social media marketing, you cannot limit yourself to one area of the internet. Since there are many different social media sites in existence, there are many opportunities to reach potential customers. Join every social media option available and take full use of the resources they offer to get the best results.

Add a link to your Facebook page or a ‘like’ button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to ‘like’ your page and subscribe to your posts without having to look you up on Facebook.

When you begin a social media marketing campaign leave room for trial and error. Depending on you target audience, some things that are effective for other businesses may not work for you. Watch for what is and is not working and make changes as necessary. This will show your customers that you are connected with their needs as well.

Being successful in the world of social media has a lot to do with how you portray yourself. The ideas presented here are all an attempt to make your business as attractive as it can be to the millions of people out there on these sites daily. Use the ideas here to get started today.

Social Media Marketing Ideas That Can Boost Your Business

Business owners across the world have been discovering how social media marketing can help them increase the number of customers they serve. If you are ready to join them, read this article for some tips to help you understand this exciting form of marketing. You will be pleased with the results.

Twitter might be a good way to get more attention for your business. If you invest some hours into learning how Twitter operates, you can make your business visible to hundreds, and even thousands, of new prospective clientele. Spend a little time familiarizing yourself with hashtags, keywords, and other Twitter essentials.

Be sure to link all of your social media sites to one another for the best results. Insert links onto your blog so that readers have the option of following you through Twitter, Facebook, or YouTube. Add in your blog, Facebook and URL to your Twitter profile. When you have links that connect all of your different social media sites, that can help increase your customer base.

Think about what kind of relationship you want with your customers. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you desire to have your customers to purchase your products every now and then, start off by saying “Hello.” Your customers will let you know where to go from there.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.

Something that people should remember when they’re using social media to market is to stay as active as they can. It is best to link all your social media sites together. This will increase followers and improve your social media marketing strategy. However, having a campaign that is full of interaction and activity could possibly have lots of success.

Now that you have gained a better understanding of social media marketing, you can begin to implement it into your business plans. These suggestions are certain to aid you in developing the next step as you diagram your marketing needs. Treat yourself and your customers to the fabulous world of social media.

Want To Market Your Business? Try Social Media Marketing

Incorporating social media marketing strategies can quickly increase the success of your business. Social media provides you with the tools to not only communicate with a wide audience quickly, but also to interact with that audience. Use the tips in this article to develop the best social media marketing campaign for your business.

Get to know your customers and cultivate relationships that will generate into sales. When you communicate with your customers and ask them to come into your business and meet you, you get to know them on a personal level as well as a social media level. It can be a valuable way to receive input on how your business is doing and how to keep your customers happy.

Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn ‘share’ button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.

To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some, but they do tend to get quietly passed around the internet, providing a wonderful opportunity for your brand to get exposure.

When considering a company blog, don’t forget to invite in a guest blogger from time to time. A guest blogger can add new interest to your site and really pick up the conversation. They can help you re-engage an audience if your blog has slowed or stalled, and they might bring in a new customer or two as well.

To help get your customers interested in your products, you should run promotions through social media marketing. Running promotions through this sort of marketing will keep your customers constantly informed of your products and also, keep your business on their minds. Social media promotions are a great way to spread the word about your business.

Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.

Applying social media marketing strategies will boost the success of your business. Take advantage of the many social media tools available to spread awareness of your business, and interact with your customers. Incorporate the tips in this article into your overall marketing strategy, and realize the rewards of social media marketing.

Social Media Marketing – Keeping Your Customers Engaged And Informed

Social media sites have become some of the most-used sites on the internet. If you have a business, and you are trying to attract visitors, there is a good chance that social media sites rank higher than you do. Use the power of these sites for your marketing plans. Here are some smart ways to do that.

Interact with others as you do in real life. Remember, it is “social” media. Don’t just post one-sided status updates about you and your business. Read others’ posts. Ask questions. Have conversations. Your contacts and friends will be more likely to trust (and buy!) from someone who they interact with, instead of someone who posts impersonal snippets all the time.

When using social media marketing to improve your business, you want to create a synergy between all the social media sites that are out there. As you know, there are many sites and each one has its own characteristic or style. Use each style to your advantage and make your online presence known.

Once you decide that social media marketing is the thing for you, be sure to post things regularly. By having this consistency, you will have people come and visit you on a regular basis. They will know to expect a new topic from you, and they will know that it will fit their interest.

Try to make lists when you make posts on social media. These are usually a big hit among people who pass on information to others through social media. Lists also highlight your main points, and make it easier to reference and remember the information that you are presenting to the reader.

If you are using WordPress for your site, be sure to put a Retweet button that is at the top of your posts for your readers to use. This will make it easy for them to pass on your information to others. WordPress has plugins for this, so it will be simple for you to do with huge benefits in the long run.

When using social media marketing, you cannot limit yourself to one area of the internet. Since there are many different social media sites in existence, there are many opportunities to reach potential customers. Join every social media option available and take full use of the resources they offer to get the best results.

To successfully market your business on social media, opening a twitter account can help attract new customers. Word on twitter travels fast, and many successful businesses have used twitter to spread the word on discounts or special events occurring at their businesses. You can gain followers by doing this, and news about your business will also be spread by word of mouth.

When you use the tips in this article, you are catapulting your business out of the dark ages and into the technological age. By making these popular sites work for you. Your marketing can be much more effective. Keep learning about the ways that social media can help you, and watch your profits rise.

The Right Way to Do Social Media Advertising

Social networks can be a real goldmine for any business owner who is trying to increase his sales without spending thousands on dollars on advertising campaigns. However, you’ll miserably fail with your social media advertising campaigns if you don’t know what you’re doing. Let me show you how to do social advertising the right way.

First of all, it’s always better to focus your efforts on only a few social networking channels at first. If you’re all over the place, you’ll have trouble monitoring your campaigns and you might lose track of what campaigns work and which ones don’t. It takes a lot of time to build a loyal following, so it’s always better to start with one or two channels first so that your efforts will be more productive.

Second, you have to make sure that you stay focused and that you follow up with your campaigns. If you’re not consistent, you’ll lose your audience’s interest and your campaigns won’t be as successful. Remember, social media advertising is all about building a relationship with your customers, so make sure that you keep them posted and follow through on every single campaign.

To make sure that your social media advertising campaigns are successful, you have to understand your target audience. If your customers do not use social networks or are not really receptive to social media marketing, maybe social media advertising is not the best marketing method for your business.

You also have to make sure that you advertise to the right groups and that you don’t spam people with useless updates that are only focused on selling and advertising your business. Again, you have to focus on building a strong bond with your followers, so don’t be afraid to send non-business related posts every now and then to keep things interesting.

But before you decide to use social media advertising, make sure that you use channels that allow you to track your results. If you don’t know how big of a response a certain ad campaign is getting, how will you know which campaigns work and which ones don’t? So make sure that you track each and everyone of your campaigns carefully and make adjustments when needed.

All in all, social media advertising is an efficient and cost effective way to meet thousands of potential customers in seconds. Just remember to focus your efforts on only a couple of channels first, stay consistent with your campaigns and track your results so you’ll be able to improve your results.

Why You Need a Social Media Strategy

A social media strategy is merely a plan to use social media in the most optimal way to promote your business. After all, you wouldn’t pick any other advertising method out of a hat ? you’d carefully plan where to spend your dollars so that they do you the most good. Whether you do your social media marketing in-house or employ a management firm to do it for you, you will want to plan your attack. Too often, a company hears that they need to do social media marketing and they’ve heard of Facebook (who hasn’t?), so they slap up a quick page that tells about the business. Without a social media strategy, that Facebook page is next to useless because no one will ever see it!

Instead, you need to plan out your social media strategy with care. That starts with first knowing your market. Who is it that is the ideal customer? Once you determine that, then it’s a matter of finding out where the majority of those customers and prospects are spending their time. Each social media website has a unique demographic. Sure, they all attract a few people from across the spectrum but each one will be more attractive to a core group. Years ago, MySpace was the dominant player in social media. While they still have a good marketshare, the core userbase tends to be younger and heavily into music. If that’s your target audience, then you should be focusing on that site. If that’s not your core market, your time will be better off spent elsewhere.

Once you’ve determined which sites are the best ones to reach your target market, then you need to plan even more. Your content needs to be focused towards that same core audience in order to attract their attention. Those most likely to be in your customer’s network are also most likely to be in your target market. Most people tend to be friends with people of similar ages and interests. Of course, there is going to be a variety of people in your customer’s following but the majority are most likely to be a part of your market.

Your social media strategy must include a plan for expansion of your network. Once you’ve begun getting people into the network, it will grow exponentially but it’s very important to choose these first people according to your company’s image, values and market. Most sites will have many ways for you to find new people to add to your network, such as search by interest capabilities or groups that you could join.

As you can see, there is a lot of thought that goes into developing a social media strategy. The benefits reaped, however, are well worth the time and effort to do things right.

What is Social Media and Why Should You Care

Your wife is on Facebook posting pictures for the grandparents, the kids are on YouTube watching funny videos and your neighbor keeps sending you invitations to join Twitter ? so what does this have to do with your business? All those sites are part of the new wave of social media that now dominates the internet. If all these people are using social media, don’t you think that is where your business should be?

Social media includes many types of sites arising from the “Web 2.0” phenomenon. These sites have a high level of interactivy and rely heavily on user-generated content to continue to grow. The precursors of what we now think of as social media would be the early bulletin board systems and IRC chats. As technology advanced, platforms developed that allowed for the discussion forums and blogs that we see all over the place. These sites began the “Web 2.0” craze because they allowed communities to develop. The new social media sites take that to a whole new level.

While blogs and forums are technically part of social media, the two main types of sites that most people think of as social media would be the social bookmarking and social networking sites. With these sites, not only can you discuss things with others, you can add other people’s content and share it with the world. On the bookmarking sites, you can categorize your bookmarked sites. You can add comments about them, share excerpts from them and even share them directly with social networking sites. The networking sites also let you share content, including photos and videos, while creating connections to other users.

Connections on the social networking sites are made in a variety of ways. To begin with, you have a profile where you can share many details and find others who share those same details. For example, on Facebook, when you put in what high school you graduated from, it will offer to locate others who graduated with you and easily reconnect with people you may not have seen in years. Each of the networking sites allows you to follow other people or them to follow you, although they all call these followers by different names. Anyone choosing to follow you is saying that they want to hear what you say and see what you share ? getting any ideas for harnessing the power of social media for your business?

How to craft a clever, clickable and concise email

Image: Mashable Composite; erhui1979/Getty Images

Mashable’s latest #BizChats Twitter chat discussed the essentials behind constructing an exceptional marketing email.

Over the course of an hour, our career experts covered an array of questions ranging from how to craft a clever and clickable subject line, to images and how to optimize them to their fullest potential.

Several email experts joined in on the conversation including: AJ Ghergich, SEO & content marketing expert for Ghergich & Co.; Mari Smith, Facebook marketing expert, social media influencer & speaker; Matthew Vernhout, author, blogger & digital marketing expert; Natalie Zfat, writer, entrepreneur & social media influencer; and Paul Dunay, financial services and U.S. marketing leader for PwC.

Check out highlights from the chat in our Storify below.

Image: Mashable Composite, UpperCut Images/Getty Images

#BizChats: Learn how to improve your email etiquette

Mashable discussed the essentials behind constructing an exceptional marketing email.

Storified by Mashable Thu, Aug 25 2016 20:22:18

Crafting the perfect email is an art. It takes time and effort to build the perfect formula that will make the recipient not only want to click into the email, but to respond, too. The key to crafting these emails a perfect balance between being clever, clickable and concise.

Just like every other division in business, email marketing has evolved into an extremely competitive medium. Hundreds of thousands of brands hire the best graphic designers and copywriters in the industry to create components that make some of the best emails in the market. However, in some situations, over doing a marketing email with bells, whistles, and buzzers can hurt the reputation of a brand rather than help it. The key to crafting successful emails is learning how to establish yourself as a leader, working toward building a genuine, mutual-beneficial relationship with the recipient, and keeping your audience engaged and interested through the power of your words.

@mashbusines and several email experts participated in a #BizChats Twitter chat to discuss how professionals can improve their email marketing strategy.

Welcome to #BizChats! Today were discussing how to improve your email etiquette. Please introduce yourselves!Mashable Business
A warm welcome to our email marketing experts: @emailkarma, @johnhaydon, @MariSmith, @NatalieZfat @PaulDunay, & @SEO! #BizChatsMashable Business
#BizChats tip #1: Be sure to number your answers according to the question you’re answering. (ie., Q1.> A1., Q2. > A2., Q3. > A3.)Mashable Business
#BizChats tip #2: Dont forget to include #BizChats at the end of all your answers to be a part of the conversation!Mashable Business
One more minute until Q1. #BizChatsMashable Business
Question 1:
Q1. Why is email etiquette so important in business? #BizChatsMashable Business
A1: SO important to honor the RELATIONSHIP you have with your subscribers. Everyone is totally overloaded with email today. @mashbusinessMari Smith
A1: Businesses that honor and listen to their email subscribers have a competitive edge over those who dont. Period. #bizchatsMari Smith
A1: You’re not emailing a list. Youre emailing who trust you with their personal space. Don’t forget! #BizChats UP AND SOCIAL
A1: An email is a means of representing your brand. A bad email leads to a bad opinion of your business. You’ll lose them fast. #bizchatsAnnaliese Henwood
A1. Email may be a persons first and last taste of your brand so always be sure it represents your brand well #BizChatsPaul Dunay
A1: 122 billion emails go out every hour! It’s important to make sure yours stands out (in a good way). #BizChatsNatalie Zfat
A1: as @MarketingFeedle said: your emails are going to people, not a list. You need to keep that in mind when designing & sending. #bizchatsAnnaliese Henwood
A1: You’re not emailing a list. Youre emailing who trust you with their personal space. Don’t forget! #BizChats https://t.co/gqyUqEX7S8AJ Ghergich
Q1 – Email follows the rules of “do unto others as you would have then do to you” #BizChatsMatthew Vernhout
A1: Even though a list owner may be messaging thousands of people at a time, you are only EVER talking one-on-one. #bizchatsMari Smith
@mashbusiness A1: often times it’s how most day to day communication takes place, but it’s impersonal. Word selection is huge. #BizChatsJeremy Foster
A1: A person’s email inbox is a very private, intimate space. Take time to personalize & humanize your biz emails. #bizchatsMari Smith
A1: @mashbusiness people are busy. Don’t waste time with long, drawn out email. #bizchatsGreenRope
Question 2:
Q2. What are some misconceptions about email marketing that should be tossed to the curb? #BizChatsMashable Business
A2. No more “just throwing it out there” email practices! #BizChatsPaul Dunay
A2: Despite claims, there’s no best day/time to email. Your list is unique! Test without bias. #BizChats #emailmarketingAJ Ghergich
A2. I still see businesses still not providing a way to optout its so last century! #BizChatsPaul Dunay
A2. While email is a very effective and reliable way to communicate, dont ever underestimate the power of picking up the phone. #BizChatsNatalie Zfat
A2: Toss this: Send a monthly newsletter. Minimum should be once a week. Or, daily emails work for quotes, tips, news. #bizchatsMari Smith
@mashbusiness A2: It doesn’t work.Jeremy Foster
A2: Toss this: Disguise spam trigger words like this f*ree. Tacky. #bizchatsMari Smith
@MariSmith A2 – Actually Free is a great word for more marketers, its a common misconception to avoid it #BizChatsMatthew Vernhout
@mashbusiness A2: That you don’t need a plan! Just send promos and discounts out to the full list, everyday. #BizChatsJeremy Foster
Q2 – Email is cheap so its not important or gets a small budget. Email is the engine of most digital marketing programs #BizChatsMatthew Vernhout
Question 3:
Q3. What are the essentials behind constructing an exceptional marketing email? #BizChatsMashable Business
A3. Subject line is key in my mind make them want to open that email – #WIIFM #BizChatsPaul Dunay
A3. Your emails should be like Mother Teresa – short and sweet! #BizChatsNatalie Zfat
A3 – Understanding that your recipients are busy, offer then value every time you email. Don’t want their time. #BizChatsMatthew Vernhout
@mashbusiness Where possible, tailor the message/offer by user group/interests #BizChatsJeremy Foster
@mashbusiness A3 #BizChats basic research > proof read > personalize > brevityiz.vents
@mashbusiness A3. Provide the opportunity to drive the recipient to the sales funnel. #BizChatsJeremy Foster
A3: Map out every detail. Ensure emails are mobile friendly. Segment, segment, segment. #bizchatsMari Smith
A3: One #EmailMarketing Essential: TESTING. Figure out the variable you want to test and TEST until you get optimal results! #BizChatsUpaknee
A3: Nurture the relationship you have with your subscribers long before your ask. #bizchatsMari Smith
A3: Simple Checklist for Email Marketing Campaigns #BizChats https://t.co/hWehoovbN1AJ Ghergich
@mashbusiness A3. Keep subject line short and sweet. Get to the point early in the main copy. #BizChatsJeremy Foster
A3 – Subject lines with questions help drive opens, people are curious of the answer… just be sure to answer it #BizChatsMatthew Vernhout
A3: 17 Ways to Integrate Facebook and Email Marketing https://t.co/B6VM0I7XcG Excellent post by our fab friend @JayBaer #bizchatsMari Smith
A3: Align marketing w/ product: ensure the leap from email CTA to website doesn’t drop users in the wilderness. #BizChatsEzra Nanes
A3: Integrate retargeting. Install the Facebook Pixel. Create Custom Audiences. #BizChats https://t.co/W2DeM4MyMkMari Smith
Question 4:
Q4. Whats the key to crafting a clickable subject line? #BizChatsMashable Business
A4. A subject line is your emails elevator pitch make it dazzle by being clever, warm, professional – and to the point. #BizChatsNatalie Zfat
@mashbusiness A4. Knowing your audience! #BizChatsJeremy Foster
A4. The use of a question, a number like 5 things or How To always seem to work #BizChatsPaul Dunay
A4: Keep it short; don’t trick the person – but still have a hook, such as a question or pointing out a need in their life. #bizchatsAnnaliese Henwood
A4: Cute headlines reek like ads. Studies show simple headlines work best. https://t.co/nihnzTODqH #BizChats https://t.co/gCiTAhy57MAJ Ghergich
A4: Test, test, test. Use a tool like @Buzzsumo to get inspiration for popular headlines. #bizchatsMari Smith
A4. Implied Value. There should be incentive for users to open that helps them in some way, not you #BizChatsKevin Naismith
A4: Testing subject lines – try using an emoji where it fits, more brands are working these in every day #BizChatsMatthew Vernhout
Question 5:
Q5. Do images help or hurt a marketing email? Why or why not? #BizChatsMashable Business
A5: a pic says 1000 words, choose those words wisely with appropriate images. People see through stock photos #BizChatsMatthew Vernhout
@mashbusiness A5: Images should help to explain. Don’t make the entire email an image. #BizChatsChow Ying Yi
A5: View your email with images turned off. Is the email still compelling? If not, fix it! Alt tag styling is your friend. #BizChatsAJ Ghergich
A5: Images help as long as you use them properly – use them sparingly, add alt text, keep them relevant… #bizchatsAnnaliese Henwood
@mashbusiness A5. If it’s for a sale/promotion – a clickable image, linked to website should be used IMO. #BizChatsJeremy Foster
A5. I love a good email GIF. (P.S. @SEO You’re not the only GIFmaster…) #BizChats https://t.co/pbn7LMl6L4Natalie Zfat
@mashbusiness A5. Too many words, even if valuable will kill it. Draw them in with a paragraph and provide click out to website #BizChatsJeremy Foster
A5: Avoid all images emails, and footers should be in text no mater what. Don’t try to hide who you are behind them #BizChatsMatthew Vernhout
A5: @mashbusiness we like to limit images. We will spice it up with 1 or 2, but find emails with less, perform better. #bizchatsLars Helgeson
A5: I think having alt text that’s clear and useful is very important because not all email clients show the actual image. #bizchatsAnnaliese Henwood
A5. When properly paired, images/GIFs can make an email go from memorable to unforgettable. #BizChats https://t.co/6Jve58eNcsNatalie Zfat
A5. I dont think they hurt email unless they are heavy slow down your load time #BizChatsPaul Dunay
A5: Also be sure to use Alt tags for your images, this is actually quite important #BizChatsMatthew Vernhout
Q5:Social images can help! Ditch stock & use customer UGC to compliment product shots, show product in use https://t.co/PpHYtqmyhO #bizchatsJen Forrest
Question 6:
Q6. What apps, tools, services do you use to help improve your email marketing game? #BizChatsMashable Business
A6: I use @Boomerang and @Wisestamp and https://t.co/sa2ZcLcqeN EVERY day! Fab tools. And, of course, @Unrollme! #bizchatsMari Smith
A6: Use these free headline analysis tools
https://t.co/4noVmySo7M
https://t.co/sg3bweOz11
https://t.co/ZcYrxMImxV
#BizChatsAJ Ghergich
A6. Im a big fan of @Mailchimp (for A/B testing), @Boomerang (for scheduling) and @ConstantContact (for analytics). #BizChatsNatalie Zfat
A6. I rely heavily on my marketing automation tool for targeting, delivery and reporting #BizChatsPaul Dunay
A6: Longtime user of @Infusionsoft and @LeadPages. #bizchatsMari Smith
A6: I have a folder in my Gmail for newsletters about email marketing. I am no expert, so I rely on real ones for tips and ideas. #bizchatsAnnaliese Henwood
A6: Mail Tester is a free tool that lets you easily check your email spam scores.
https://t.co/ylG1iYl4cW #BizChats #emailmarketingAJ Ghergich
A6: Love @AdobeSpark for creating images (+ videos & simple web pages). Or @Canva for images. @Animoto for videos. #bizchatsMari Smith
A6: test your subject lines with https://t.co/D7Q5Xm7YXZ from @AlchemyWorx #BizChatsMatthew Vernhout
A6: One of my first email tools in the early 2000s was @CoolerEmail now merged w/ @GreenRope. Fab tool! #bizchatsMari Smith
Question 7:
Q7. What are the biggest mistakes professionals make in email marketing? #BizChatsMashable Business
A7. or like @MariSmith says always be segmenting! #BizChatsPaul Dunay
A7. I still see marketers using lists that are old or not relevant when they should use dynamic targeting #BizChatsPaul Dunay
A7. You wouldn’t publish an article riddled with typos – don’t slack off in emails, either! Fact-check and copy-edit everything. #BizChatsNatalie Zfat
A7: Taking a shortcut… Email is hard, there are no short cuts. #BizChatsMatthew Vernhout
@mashbusiness A7. Frequency! Too much or not enough. #BizChatsJeremy Foster
A7: Mistake: adding email addresses to your list without permission – from business cards you get at an event. Ugh. #bizchatsMari Smith
A7: This one always makes me laugh… https://t.co/2DJe8e6S2D #BizChatsMatthew Vernhout
@mashbusiness A7 #BizChats sounding like a and not a iz.vents
Q7: Not obtaining consent from the recipient of the email! | Here is a Canadian #AntiSpam cheat sheet! https://t.co/DBzy1C50PF #bizchatsUpaknee
@mashbusiness A7. Frequency! Too much or not enough. #BizChatsJeremy Foster
Question 8:
Q8. What final tips do you have for improving your email etiquette game? #BizChatsMashable Business
A8: Respect your subscriber, do you do business with people that abuse your trust/permission #BizChatsMatthew Vernhout
A8. Now that you have someone’s attention, dont forget a call to action! If it’s a consult… don’t forget your checkbook. 😉 #BizChatsNatalie Zfat
A8: Use Facebook’s Lead Ads to grow your list. (See Facebook’s free training Aug 30th: https://t.co/mqLoVsnPAT) #bizchatsMari Smith
A8: some great resources on international email laws: https://t.co/vG5XoXpZy5, https://t.co/jP6Dufue9MMatthew Vernhout
A8: don’t give up on the platform. It’s still one of the best ways to turn leads into sales. You can even “delight” customers too. #bizchatsAnnaliese Henwood
A8: ‘Scrub’ your list regularly. Survey your list periodically. Segment your list regularly. #bizchatsMari Smith
A8. custom audiences is another way to improve your email game! #BizChatsPaul Dunay
A8: Don’t be afraid to upload your email list (in segments!) to Facebook & serve unique ads to your list. HIGHLY effective! #bizchatsMari Smith
@mashbusiness check your email subject lines (coschedule has a great analyzer) and make sure you are not too content heavy #BizChatsSarah Miller
A8: Calm down with the over-hyped email subject lines. #BizChats #emailmarketing https://t.co/35IF9CCBkeAJ Ghergich
Closing Comments:
Thank you for joining todays #BizChats! Mashable Business
#BizChats – well thank yall for having me – I had a great time! See you next time Paul Dunay
I want to say thanks to everyone for such a great chat and some new tools I need to go checkout 🙂 Was awesome! #bizchatsAJ Ghergich
@mashbusiness Thanks for inviting me & thanks to the other panel members! @johnhaydon, @MariSmith, @NatalieZfat @PaulDunay, @SEO #BizchatsMatthew Vernhout
Mashable

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Read more: http://mashable.com/2016/08/26/clever-crafty-email/

Should You Be Doing Social Media Marketing?

If you own a business and are not involved with social media marketing, you are missing out on many opportunities. Sites like Facebook, MySpace and Twitter are where the world is hanging out ? that includes your customers! One basic marketing principle that will never change is that you need to be seen where your market is. If they’re on the social sites and you’re not, then they’re not seeing your message, are they?

There are several benefits to doing social media marketing. These benefits include branding, building credibility and supporting existing customers, while reaching new prospects. Let’s discuss those three major benefits in more depth as they are so crucial to your business.

Social media marketing can do wonders for your branding, especially if you’re a new company. Branding means getting people to recognize the name of your company, having a good idea of what it is you offer and knowing something about you. The multitudes of social media sites out there are perfect for getting the word out. Not only can you interact through text with the other people on the site, but you can post photos and videos, too. A picture really is worth a thousand words, right?

Credibility is another benefit for a business doing social media marketing. Part of that credibility comes automatically as you build your brand and name recognition. There are many people who will assume you are credible just because they have heard of you. Another part of that credibility is built on the basis of how you use the social media. If you’re active and interacting directly with customers and prospects, and offering them helpful information, you will gain credibility. Another way to gain credibility with social media is called “borrowed credibility”. This comes from having followers or friends that have a lot of credibility ? a bit of that just naturally rubs off on you.

When it comes to customer support, social media enables you to counter any negative feedback or publicity right away. With the ease of spreading anything online, one complaint can spread like wildfire. If you’re on top of it, however, you can easily respond right away and rectify the situation. You can also tell your side of the story, if the complaint is unfounded. Another thing that is easily done with social media marketing is to be able to poll or survey your customers and/or prospects. Find out exactly what your current customers thing or ask prospects exactly what they need.

This is just the tip of the iceberg when it comes to the massive benefits of social media marketing. In short, yes, you should be doing social media marketing! You can bet your competitors probably are.