Dove apologises for ad showing black woman turning into white one

Brand says it missed mark after being accused of racism in campaign promoting body lotion

Dove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman.

The brand was accused of racism over the online advertising campaign and it later admitted it had missed the mark with an image posted on Facebook.

The advert showed a black woman removing her top to reveal a white woman underneath supposedly after using Dove body lotion.

Habeeb Akande (@Habeeb_Akande)

Dove apologised for ‘racist’ Facebook advert showing a black woman turning white after using @Dove lotion.

October 8, 2017

The campaign has since been removed from Facebook but was shared by Naomi Blake, an American makeup artist who goes by the name Naythemua.

So Im scrolling through Facebook and this is the #dove ad that comes up ok so what am I looking at, she wrote as the caption.

Under the post, she was asked if people would be offended if the white woman had turned into a black woman. She said: Nope, we wouldnt and thats the whole point. What does America tell black people? That we are judged by the color of our skin and that includes what is considered beautiful in this country.

She added that Doves marketing team should have known better and said the tone deafness in these companies makes no sense.

Following the removal of the advert, Dove, which is owned by Unilever, tweeted: An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused.

In a further statement Dove said: As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page.

This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.

We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused.

However the damage was done and the nearly 3,000 comments below the tweet were almost exclusively negative. Many social media users called for a boycott of Doves products.

A Soldier of the Art (@SelinaNBrown)

IS ENOUGH!@Dove Needs to be an example of black boycott worldwide!!!
They need to see the power of the black and brown money power

October 7, 2017

Ava DuVernay, the director of the film Selma, was one of many prominent people to criticise both the advert and the apology. She said on Twitter: You can do better than missed the mark. Flip + diminishing. Deepens your offence. You do good work. Have been for years. Do better here.

The trans model Munroe Bergdorf, who recently was at the centre of a racism row with LOreal, tweeted to say: Diversity is viewed as a buzzword or a trend. An opportunity to sell product to women of colour. Dove Do better.

Others pointed out this was not the first time the company has been accused of racism. In 2011 Doves before-and-after advert charted the transition of a black woman to a white woman after using its body wash.

Keith Boykin (@keithboykin)

Okay, Dove…
One racist ad makes you suspect.
Two racist ads makes you kinda guilty.

October 8, 2017

At the time, Dove said in a statement: All three women are intended to demonstrate the after product benefit. We do not condone any activity or imagery that intentionally insults any audience.

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Dove under fire for racist Facebook adand weak apology

Dove’s latest Facebook ad is leaving many women of color scratching their heads over its blatant racism.

Last week, Dove published a three-second GIF depicting three women stripping off their shirts to show another woman underneath. But in one case, a Black woman in a brown shirt takes off her shirt to reveal a white woman in a lighter shirt. Many claim Dove’s ad draws on age-old racist depictions in beauty commercials, where Black people are considered dirty and white people are shown as good or pure.

It didn’t take long for stills from the ad to circulate across the internet, breaking down just how racist it is toward Black women. Dove has since apologized for the ad and pulled it from Facebook.

“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully,” Dove wrote in a tweet. “We deeply regret the offense it caused.”

But many think the apology isn’t enough. In fact, some are still surprised that an entire marketing division approved the idea.

Others argued that this is an ongoing issue with Dove ads, as the company tends to showcase Black people as lesser than white people.

Selma and 13TH director Ava DuVernay even called out Dove, saying that the company owes a better apology than “missed the mark.”

Dove occasionally creates thoughtful beauty and body care promos, doing everything from depicting a transgender mother in its ads to representing blind peoples’ experiences. But the company has a much longer legacy of struggling with intersectional feminism, especially when it comes to bigger bodies or racist beauty standards—and this one is no exception.

H/T New York Times

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Rihanna’s diverse new makeup line has the beauty community scrambling to catch up

Less than one week has passed since Rihanna released her new makeup line, Fenty Beauty, sending beauty companies scrambling to market diversity and add deeper shade ranges to some collections.

Fenty Beauty launched online and in Sephora stores Thursday at midnight with a total of 40 shades of foundation from very pale white and pink foundation shades to several shades of dark brown and everything in between. Rihanna’s brand, made available worldwide to 17 nations, emphasized inclusivity of all skin-tones, ethnicities, and races. Fenty Beauty has the entire makeup community buzzing, and some brands are now trying to cater to consumers with darker skin tones and develop more products that are suited to different skin tones.

Foundation for all. 40 shades. What's yours? #PROFILTR #FENTYBEAUTY

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

While some other makeup lines already had diverse shade ranges, Fenty Beauty seemed to spark a conversation about makeup inclusivity. It also created a chain reaction of other brands highlighting diversity within their own product lines, especially after rumors started circulating online that darker shades of Fenty had sold out in stores and online.

As of publication time, all but one of Fenty’s darker foundation shades were available on its website.

On the same day, Kylie Cosmetics tweeted a photo of a new “brown sugar matte” lipstick on Justine Skye, Kylie’s darker-skinned friend. Many people on Twitter dragged Kylie’s beauty line for the timing of posting this photo and releasing this new product for women with darker skin shortly following Rihanna’s release. The tweet has since been deleted.

Kim Kardashian’s KKW Beauty also tweeted a photo of a dark shade of powder contour and highlight on the same day, which received a lot of online backlash for the same reasons.

Since Fenty Beauty’s Friday debut, some other makeup brands, such as Estee Lauder, Cover FX, L’Oreal, Lancome and Hourglouss, have been marketing a wide shade range of products. Cover Fx advertised its 40 shades of foundation the same day Fenty Beauty was released. On Tuesday, L’Oreal announced its “true match” foundation was extended to 29 shades to celebrate diversity.

Despite the fact that several makeup brands with broad shade ranges are already on the market and many are sold at Sephora, Pop Sugar reports that Sephora employees are saying they are seeing more customers of color in the stores than ever seen before.

Rihanna is not only receiving praise for launching such a wide array of foundation shades, but also for being outspoken about the importance of creating an inclusive makeup brand. At her makeup brand launch party, Rihanna said to Refinery 29’s Cat Quinn, “I like to challenge myself and do things that are more difficult… There needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something for someone in between. There’s so many different shades– there’s red undertones, green undertones, blue undertones, pink undertones, there’s yellow. You want people to appreciate the product and not feel like it only looks good ‘on her.'”

Whether or not it was RiRi who created this wave is unclear, but since her 40 shades of Fenty were released, diversity and inclusion have been major topics in the makeup community.

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