Dove apologises for ad showing black woman turning into white one

Brand says it missed mark after being accused of racism in campaign promoting body lotion

Dove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman.

The brand was accused of racism over the online advertising campaign and it later admitted it had missed the mark with an image posted on Facebook.

The advert showed a black woman removing her top to reveal a white woman underneath supposedly after using Dove body lotion.

Habeeb Akande (@Habeeb_Akande)

Dove apologised for ‘racist’ Facebook advert showing a black woman turning white after using @Dove lotion.

October 8, 2017

The campaign has since been removed from Facebook but was shared by Naomi Blake, an American makeup artist who goes by the name Naythemua.

So Im scrolling through Facebook and this is the #dove ad that comes up ok so what am I looking at, she wrote as the caption.

Under the post, she was asked if people would be offended if the white woman had turned into a black woman. She said: Nope, we wouldnt and thats the whole point. What does America tell black people? That we are judged by the color of our skin and that includes what is considered beautiful in this country.

She added that Doves marketing team should have known better and said the tone deafness in these companies makes no sense.

Following the removal of the advert, Dove, which is owned by Unilever, tweeted: An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused.

In a further statement Dove said: As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page.

This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.

We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused.

However the damage was done and the nearly 3,000 comments below the tweet were almost exclusively negative. Many social media users called for a boycott of Doves products.

A Soldier of the Art (@SelinaNBrown)

IS ENOUGH!@Dove Needs to be an example of black boycott worldwide!!!
They need to see the power of the black and brown money power

October 7, 2017

Ava DuVernay, the director of the film Selma, was one of many prominent people to criticise both the advert and the apology. She said on Twitter: You can do better than missed the mark. Flip + diminishing. Deepens your offence. You do good work. Have been for years. Do better here.

The trans model Munroe Bergdorf, who recently was at the centre of a racism row with LOreal, tweeted to say: Diversity is viewed as a buzzword or a trend. An opportunity to sell product to women of colour. Dove Do better.

Others pointed out this was not the first time the company has been accused of racism. In 2011 Doves before-and-after advert charted the transition of a black woman to a white woman after using its body wash.

Keith Boykin (@keithboykin)

Okay, Dove…
One racist ad makes you suspect.
Two racist ads makes you kinda guilty.

October 8, 2017

At the time, Dove said in a statement: All three women are intended to demonstrate the after product benefit. We do not condone any activity or imagery that intentionally insults any audience.

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Woman who gave birth in her car gets $7,400 bill for hospital delivery room

Paula DAmore gave birth outside Boca Raton regional hospital in April and has since attempted to dispute the high bill but the hospital stands by it

Paula DAmore was never expecting to give birth in the backseat of her Jeep. A few hours after she felt a contraction on 7 April, she loaded into the car and her husband started driving to the hospital, only to feel a burning sensation as the car pulled into its driveway.

Never in a million years wouldI havethought this would happen, DAmore said.

Her husband ran into the hospital to tell the staff his wife was in labor. As he came back and opened the door, the baby began crowning and he was forced to deliver the head. Moments later, a few nurses joined at the car and a midwife helped complete the delivery of her newborn daughter, Danielle.

Only after giving birth in her car was she taken to a recovery room because all the labor rooms at the Boca Raton regional hospital were full.

Given that she gave birth in her car, DAmore was shocked to receive a hospital bill that charged her more than $7,400 for a delivery room. She is also disputing an additional $4,000 bill for a time her daughter spent in the neonatal intensive care unit.

I laughed, she said when she got the bill. You gotta be kidding right? How do you charge for something that you didnt do?

DAmore and her husband switched to a $5,000 high deductible insurance package that she had saved up for in preparation for the pregnancy, so her expenses will be capped at $5,000 and she has not disputed payment for other services, including the midwife. But she refuses to accept the hospital room charges given that she gave birth in the car.

I cannot swallow seeing that they have the audacity to charge $7,000, DAmore said.

Labor and delivery are among the most expensive healthcare costs in the US. According to a 2013 study by Truven Health Analytics, the cost of childbirth in the US has tripled since 1996. Truven also found the average price of pregnancy and newborn care for a baby was approximately $30,000 for vaginal delivery, and $50,000 for a C-section. Delivery costs alone are an average of $10,000 and over more than $15,000 for a vaginal or C-section respectively, according to the International Federation of Health Plans (IFHP).

After working with counsel provided by her husbands employer, she took her grievances to the hospital who said they found nothing wrong with the charges after two reviews.

Boca Raton Regional Hospital has reviewed the matter, understands the concerns of this patient, and has previously attempted to resolve the outstanding balance concerns with the patient, Thomas Chakurda, vice-president of marketing at Boca Raton regional hospital, said in a statement. The hospital appropriately bills for the medical services and care it provides and has determined that the level of care provided and billing were appropriate in this instance. We take all of Mrs DAmores concerns seriously and are willing to review them further.

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